About us
At Dementia UK, we believe that no one should face dementia alone.
We are the only UK charity dedicated to providing specialist dementia support for families through Admiral Nurses - highly trained nurses who offer life-changing care for those navigating the complexities of dementia. Whether it’s young onset dementia, advanced care, or support in a time of crisis, Admiral Nurses are a trusted lifeline - in clinics, hospitals, communities, and on our national Helpline.
Our vision
A world where no one faces dementia alone - where everyone gets the specialist support they need.
Our mission
Our life-changing support is there for everyone affected by dementia.
Our dementia specialist nurses, called Admiral Nurses, give expert and compassionate support and advice: on our Helpline, in clinics, in hospitals, in the community and other health and care settings, as well as through the information we provide.
We work alongside people affected by dementia to constantly improve the health and care systems they rely on. We use our clinical knowledge to influence public policy and service delivery, carry out vital research into dementia care, promote better awareness and understanding of dementia, and campaign for change across the UK.
Together, we can make sure no one faces dementia alone.
Families facing dementia are at the centre of everything we do.
Collaboration
Working together makes us stronger. We listen to and collaborate with families living with dementia, clinicians, our colleagues, and our supporters and fundraisers. Every day, we learn from one another.
Compassion
We come to work to improve the lives of people affected by dementia. It’s why we approach everything we do, and everyone we talk to, with kindness, respect and support.
Ambition
We will do everything we can to help families affected by dementia feel more empowered. We’re resourceful and resilient: whatever the obstacles, we’ll try to find a way.
Integrity
We always aim to show integrity and accountability in all our work: from how we spend the money raised by our generous supporters to how we behave with colleagues, stakeholders and partners.
Together, we will make sure no one faces dementia alone.
We are proud to be a values-led charity; we are currently in the process of finalising our new 2025–30 strategy, which will likely be centred around three core pillars - Support, Influence, and Inform - with the ambition to:
Expand Admiral Nursing across all four nations of the UK
Drive change in dementia policy and care systems
Become the go-to organisation for dementia knowledge and specialist advice
Inspire and engage a powerful movement of supporters
Build an inclusive, resilient, and effective organisation that is fit for the future
Every decision we make is guided by lived experience, including through our Lived Experience Advisory Panel (LEAP), which ensures that people affected by dementia remain at the heart of our work.
As we grow, we are seeking people who share our passion, our purpose, and our unwavering commitment to transforming the lives of families facing dementia.
